Tuesday, 7 March 2017

Integrating Adobe Experience Manager 6.2 with Activation - Dynamic Tag Management

You can integrate Adobe Experience Manager 6.2 (AEM) with Adobe Marketing Cloud Activation Core Services (formerly named Dynamic Tag Management). Activation is an Adobe Marketing Cloud Core Service that allows a digital marketer to manage Adobe and third-party tags used for tracking or other analytic purposes. It is done through client-side scripting that injects tag related code throughout the pages of the site.

You define rules in the Activation web client, as shown in this illustration.

The previous illustration shows an Activation rule named TestOnLoadChrome. This rule is basically an event handler that is fired when a web page page is opened. The condition is defined so that this rule fires only when the browser is Chrome. The logic that is defined is simply JavaScript that creates a pop-up message.

alert("Hello Chrome - this is a DM rule");

Once you define and approve Activation rules using the Activation web client, you can embed these rules into AEM web pages. When this rule is embedded into an AEM web page, this rule is fired when an AEM web page is opened in Chrome, as shown in this illustration.

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I (Scott Macdonald) am a Senior Experience League Community Manager at Adobe Systems with 20 years in the high tech industry. I am also a programmer with knowledge in Java, JavaScript, C#,C++, HTML, XML and ActionScript. If  you would like to see more AEM or other end to end articles like this, then leave a comment and let me know what content you would like to see.

Twitter: Follow the Digital Marketing Customer Care team on Twitter @AdobeExpCare.


  1. Thank you for sharing how can we integrate Adobe Experience Manager 6.2 with dynamic tag management

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