That is, personalized content is what web site visitors want to see. It can be categorized, and therefore made available to users according to predefined rules and it must be dynamic; in other words the content must, in some way, be dependent upon the user. If every user would see the same content, then personalization would be redundant.
This article illustrates how to use the Contenthub to work with personalization, That is, the value of the components (or even which components are rendered) that are displayed depends on the user. Consider the following user, whom is a seller (the Business Segment).
Likewise, if a user whom is a buyer is selected from the Contexthub, then the contents of the web page reflects this, as shown in this illustration.
To read this article, click https://helpx.adobe.com/experience-manager/using/contexthub_personal.html.